Colgate targets Hispanics for its Oral Health Month PRWeek, NY While the crux of the campaign is the in-person events, Colgate also has information about Oral Health Month online. “We recognize that specifically in the US, as Hispanic consumers come, they may have a lack of familiarity with healthcare systems and ... |
 Extra Newspaper | Students take a stand with their own positive message Extra Newspaper, IL If we collaborate and partner, we eventually have a Chicago Latino community wide campaign and it will reach more people,” said Karla Moon, program manager for Youth Programs at Healthcare Alternative Systems (HAS). ... |
 ABC News | US launches AIDS campaign aimed at most affected Reuters Studies have suggested that traditional media do not reach groups such as blacks and Hispanics, who have higher HIV infection rates than the population as a whole. The AIDS Healthcare Foundation called the advertising plan a disappointment and urged ... Awareness Campaign On HIV/AIDS Begins New Effort to Warn of HIV Risk in US |
A Roundtable of Local Florida Journalists on the Future of ... Democracy Now, NY President Barack Obama promises health-care reform, but he has taken single-payer health care off the table. In his proposed system, the government pays all the bills, but health-care delivery remains private. President Barack Obama met recently with ... |
Hazardous Health Plans: Consumer Reports Investigation Finds ... Hispanic PR Wire (press release), FL YONKERS, NY, April 6 /PRNewswire-HISPANIC PR WIRE/ -- A new Consumer Reports investigation finds that many people who believe they have good health insurance actually have coverage so riddled with loopholes, limits, and exclusions that it won't come ... |
Sales Leads Portada Magazine, NY El Pollo Loco will spend $4 million on its Hispanic advertising efforts, as compared with $10 million for its general market campaign. But the Hispanic business does not play second fiddle to the English-language campaign, which will be created later ... |
Perfect Translations Launches New Multimedia Facility PR-USA.net (press release), Bulgaria Moskana and his staff of trans-creators, art directors and graphic designers serve as a virtual “back-door” creative department to advertising agencies that seek adaptation of English-language campaigns into Spanish and the Hispanic culture. ... |
Nearly 3 in 10 Hispanics Opted Not to Fill MD Script for Cost Reasons Kansas City infoZine, MO Yonkers, NY - infoZine -Best Drugs For Less Cover YONKERS, NY – Struggling to meet healthcare costs, 29 percent of Hispanic adults said they had decided against filling a script for cost reasons, according to a national poll conducted by the Consumer ... |
Names & Faces Business Gazette, MD Brian Gaeng, president and CEO of BlueRidge Bank, was recognized by the Frederick Memorial Hospital Board of Directors for his "many years of dedicated service to the Frederick Memorial Healthcare System." Gaeng was a director for 10 years, ... |
Perfect Translations Celebrates Seventh Anniversary dBusinessNews Houston (press release), TX Perfect Translations also offers highly specialized marketing and advertising trans-creation services for the US Hispanic as well as the Spanish- and Portuguese-speaking Latin American markets through its ‘Optica Hispana’ creative group, ... |
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